Structure matters from the beginning and we deliver best by making sure the whole project is going to develop in an evolutionary way. Starting with the client briefing, yours, we engage in a dialogue to make sure the business problem is properly defined.
Vague terms such as ‘we want you to improve our company image’ might give a lot of space for creative imagination. however, with that ample amount of space, we'll certainly miss the target. This is why we interrogate to gain insight into your company, your current position in the market in order to establish the core objectives.
With this established, neither we nor our clients will be in need to use the following creative process to clarify or even altering the strategy once again.
The whole idea is to stimulate the creative imagination, not to restrict it. You are coming to us buying creative ideas and with a precise briefing we can completely focus on the creative solution.